Blackmores on China stage

BLACKMORES has been named as just one of four Australian companies to be inaugurated to the new China International Import Expo (CIIE) Enterprise Alliance.

The Alliance was announced this week in Shanghai as a “premium platform aiming to promote information and resources sharing” among exhibitors at CIIE.

The huge event features a range of large US corporations, including Johnson & Johnson, General Electric, DuPont, L’Oreal, Samsung and Toyota.

Blackmores is the only VDS (Vitamins and Dietary Supplements) company on the 36-strong body, which will participate in regular roundtable discussions with the Chinese Government to foster international trade.

Blackmores Executive Director Marcus Blackmore and the company’s Asia Managing Director Peter Osborne attended an historic Alliance signing ceremony (pictured), with Blackmore saying participation was an “opportunity to foster our already strong working relationship with the Chinese Government”.

Blackmores has a significant presence at this year’s CIIE as a sponsor of the Australia Pavilion along with a purpose-built two level exhibition stand.

The company said it would work to support the vision of President Xi Jinping’s new Healthy China 2030 policy by “providing safe, highquality products and education to Chinese consumers to help with their health needs”.