Behind the screens at MedAdvisor (Part 5)
THOUGH 7+ years old now, MedAdvisor guards its start-up DNA and mentality jealously. It’s what has enabled us to evolve to meet the changing needs of our patient and pharmacy user bases, and it will stand us in good stead for the changes that are yet to come.
My responsibility at MedAdvisor is to articulate and drive our strategy. In a high paced, high change environment, it can be challenging to set solid, immutable truths to guide our decision making whilst ensuring we can be agile enough to respond to the inevitable twists and turns we confront.
Fortunately, in MedAdvisor’s case, the light on the hill is clear. Our team is dedicated to improving medication adherence and health literacy by making medication manageable. Contributing to better health outcomes for patients is the guide post for everything that we do.
As with all things, the devil is in the detail. How does the team choose between competing priorities and customer requests? We focus on our users. For pharmacists, we focus on trying to save time through automation and workflow optimization. For patients, we focus on measures that make them feel more in control of their medications, save them time and drive convenience.
As we look to navigate the changes to come – increased digitization of patient health data, interoperability of different technologies and more specifically, the opportunities for e-prescribing (read more), it’s critical that we remain anchored to our purpose.