Community campaign

SIGMA Healthcare’s pharmacy retailers, Amcal and Guardian, have collaborated on a new marketing campaign, which the brands say is designed to foster “meaningful community connections” during the holiday period.

The joint Christmas Ties campaign will boast a range of co-branded marketing assets, including an online video focusing on the themes of peace, love, joy, family and health.

The production will run across both brands’ social media channels, and will also be supported through in-store activations such as the offering of gift wrapping services.

Head of Amcal and Guardian Kurt O’Brien said the crux of the marketing push was to remind consumers how lonely Christmas time can be for some Australians and of the positive social benefits that can be achieved when communities come together.

“The aim is to amplify a positive message that brings the community together online particularly during a time where isolation can be at its highest,” O’Brien said.

“Amcal and Guardian continue to remain at the front line of community healthcare and advice, and Christmas is no exception... our campaign this year celebrates the true meaning of Christmas and supports our franchise partners to celebrate within their communities and success this year for us is certainly based around engagement metrics,” he added.

O’Brien also said campaigns such as this were important, not only to promote customer loyalty, but to invoke meaningful community messages.

“Christmas means something different to all of us, but it’s important to engage in campaigns at this time of year that not only drive business results but engage the community in the importance of joy, love, peace, family and health,” he said.

Watch the campaign video HERE.