IN THE KNOW: TOP TIPS FOR SUCCESS

1 Ensure you understand the wedding industry; invest time in researching and visiting trade events, thereby gaining as much information and knowledge as possible before you get even started.

2 Gain experience by acting as a second shooter, attending workshops, watching online tutorials, reading books and magazines and following blogs.

3 Build a relevant portfolio, as it will play a significant

role in attracting the right clients for your business. 4 Design a beautiful brand. Today’s marketplace is full of beautiful and attractive businesses; your wedding brand needs to be in a position to compete equally. 5 Create a presence on social platforms such as Instagram, Twitter, Facebook, Pinterest, Google+ and Linkedin – they need to operate in harmony. 6 Implement and follow a sales process to ensure you are able to earn the living you deserve from your business.

7 Create your sales tools, such as albums and multi-aperture frames, and use professional suppliers for these.

8 Ensure you are insured – it’s always better to be safe than sorry!

9 Create a blog. Think of it as a magazine-style platform where your business and photography can shine.

10 Develop a network of people working in related areas, from make-up artists and florists to cake designers, calligraphers, bridal retailers and more. 11 Create a client journey from first point of contact through to the delivery of their album – this will ensure you remain sane.

Creating a successful wedding photography business requires your time, hard work and creative spirit too. Catherine Connor, founder of Aspire Photography Training (www. aspirephotography training.co.uk), has some hints and tips to help you.