It’s not just the outside that’s smart

Fitbit has released its most advanced fitness tracker to date – the ‘Charge 3’ (A$229.95) - offering an in-depth analysis of sleep quality, exercise and overall health.

The next-gen fitness tracker claims to be “better than ever”, boasting a 7 day battery life and “swimproof” design.

The tracker continues Fitbit’s best-selling Charge franchise, with 54% of online pre-orders derived from existing customers with two or more old devices.

Fitbit’s Charge 3 claims to feature its most advanced sensor technology yet. The fitness tracker incorporates its best health and fitness algorithms (e.g. PurePulse heart rate tracking and relative SpO2), coupled with 15+ goal-based exercise modes, female health tracking, sleep analysis, tap and go payment and more.

Considered the first wearables company to debut sleep tracking, Fitbit has also announced its Labs Sleep Score beta program will will debut December 9.

Users who are accepted into the beta program will receive a nightly score, providing a more complete picture of sleep quality.

Fitbit claims in the future (pending FDA approval), data from its sensing technology may detect more serious health conditions (e.g. sleep apnea).

Co-Founder and CEO, James Park, claims its ‘Charge’ franchise remains Fitbit’s most popular product line.

“With Charge 3, we’re offering consumers a purpose-built sleek, premium device for those who prefer trackers and want advanced health and fitness features along with the smart features they need to stay connected.”