Plug

LG wows with new 2019 OLED, Nano Cell & Laser TV range

- BY DAVID RICHARDS

LG Electronic­s has strategica­lly stuck with NanoCell and OLED TV technology powered by new processors that deliver an expanded range of capabiliti­es spanning display control, voice and content management as well as artificial intelligen­ce to fight their looming battle with Samsung at the top end of the Australian TV market.

While Samsung is spruiking consumers to switch to 8K TV’s LG has decided to leave their 8K offering till the second half of 2018.

Instead LG is pushing the capabiliti­es of their new

Alpha 9 Gen 2 Intelligen­t Processor and the Alpha Gen 7 processors on OLED and NanoCell TV’s which they claim and have shown, in demonstrat­ions deliver a new level of optimal viewing and sound output as well as content control such as the use of Gracenote’s informatio­n when you search a free to air TV program on an LG TV.

A key element in the 2019 LG TV range is the next generation of LG AI ThinQ which is being used to deliver significan­tly improved Google Assistant and Amazon Alexa capabiliti­es.

Later this year LG will deliver a firmware upgrade that will enable their TV’s to operate in the Apple iOS environmen­t with the introducti­on of AirPlay which at this stage is exclusive to Samsung.

In an odd twist LG has been legally forced to use the words SUPER UHD 4K range in Australia Vs NanoCell TV’s which LG is using in several other Countries.

The difference between LG’s 2018 and 2019 TV’s is significan­t with the introducti­on of larger screen sizes voice activation and easier access to content.

At the top end of their 2019 range is the LG 88-inch 8K Z9 OLED TV which we still don’t have a price or release date for.

Powered by the Alpha 9 Gen 2 Intelligen­t Processor, the LG 88-inch 8K Z9 OLED TV combines 8K 6 step up-scaling and noise reduction to create what LG is describing as a hyper realistic, sharp, vivid and detailed picture in 4K.

This same processor will also be used to power the company’s 2019 75-inch 8K LED/ LCD TV which is set to retail for

As for the LG TV’s going on sale in April there are 24 different models to choose from with the larger models being shipped in May.

At the value end of the range are UHD models ranging in price $1,299 for a 43-inch model, up to an 86” model that will retail for $7,999 In the premium category LG is releasing 7 new OLED models powered by the Alpha A9 processor.

The NanoCell or Super UHD 4K models are powered by the Alpha A 7 processor.

The entry level price for the OLED C9 series is $3,899 for a 55-inch model. At the top end of this series is a 77-inch model that will retail for at $15,999.

And if you want style and great sound and a TV to seriously impress your friends there is the 77” or $19,999. This is one of the best TV’s we have seen this year especially as the sound bar can be mounted multiple ways with a gyroscope working out how to deliver the best sound and where.

Another seriously impressive product that keeps getting better every time I see it is a new Laser TV that makes the Hisense Laser TV seen at CES look archaic.

This is a seriously slick piece of kit that will pump an excellent 120” display onto a screen or wall. It will be launched in Australia and is set to cost around $8,900. Another big improvemen­t with the new LG TV range is the (WebOS) interface this is faster due to the new processors and has been dramatical­ly improved with a new smart sorting system that also identifies usage whether it be YouTube or Netflix or free to air TV.

This capability has seen the introducti­on of a secondary ribbon for apps and is designed to let you jump straight into content.

Finally, LG’s Magic Remote has new capabiliti­es. Apart from voice improvemen­ts you can place a cursor over an applicatio­n and thumbnails from when the applicatio­n was last used will appear, which makes it easier for consumers to pick up on where they left off.

For example, with one click of a button the TV user will be able start up their Netflix content again from where they last watched.

In all this is a highly competitiv­e range and one that is seriously up there, when it comes to advancemen­ts in TV capability, which today is not just about display quality.

 ??  ??
 ??  ??
 ??  ??
 ??  ??
 ??  ??
 ??  ??
 ??  ??

Newspapers in English

Newspapers from Australia