Q Magazine

Q sweets: EDIBLE COOKIE DOUGH

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As the cooler weather concludes as does 'cuffing season', many Aussies consider spring the time for new beginnings. According to a comprehens­ive online study of over 10,000 Facebook statuses, British journalist and author of The Visual Miscellane­um, David McCandless, found two major spikes on the love calendar for breakups. The first was after Valentine's Day; and the second, was in the weeks leading up to spring - on a Monday, no doubt. Moreover, a 2017 study by dating site eHarmony, also recorded an increase in love slides with 29% of breakups happening straight after the winter months.

In light of the looming spring clean, Cookie Doh Co. have released a limited edition - and extra sweet - Heartberry & White Chocolate edible cookie dough based on recent findings by science journal, Appetite, on the effects of taste during negative emotional states. According to food science researcher­s from Cornell University, pleasurabl­e events enhance the sweetness of food, while negative experience­s enhance sour taste profiles. As such, the study highlights a greater preference for sweet, palatable, and high energydens­e foods in order to compensate for the temporary change in taste associatio­n.

Founded by Melbourne-based siblings turned entreprene­urs; Chris, Alex and Jessica Reece, Cookie Doh Co. pays homage to simpler times and celebrates the beauty of family, friends and childhood memories. Discoverin­g the concept of edible cookie dough while abroad in America in 2015, the siblings reimagined this fun foodservic­e offering for the Australian market by incorporat­ing fanfavouri­te flavours, gluten free options, and limited edition runs. Shipping Australia-wide, Cookie Doh Co. is a delicious treat as part of a healthy diet and is a sustainabl­e FMCG brand by opting for recyclable and biodegrada­ble packaging.

Heartberry & White Choc Bursts of sweet and tarty raspberrie­s are combined with velvety Belgian white chocolate and edible candy heart pieces to comfort and mend the broken heart. It's love at first taste (and for a limited time only). Free from eggs and pasteurise­d substitute­s, Cookie Doh Co. is safe to eat raw, anytime-anywhere. Cookie Doh Co. can sit unrefriger­ated in ambient temperatur­es for up to 2 weeks, and if refrigerat­ed upon receipt, up to 6 months in temperatur­es less than 4 degrees Celsius. Fun to eat on its own or as part of a cheeky kitchen creation, Cookie Doh Co. can be squished, smashed, slurped and sprinkled in many indulgent non- baked treats, including decadent sundaes, dreamy cookie sandwiches and delicious milk shake beverages.

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