Q sweets: ED­I­BLE COOKIE DOUGH

Q Magazine - - Q Sweets -

As the cooler weather con­cludes as does 'cuff­ing sea­son', many Aussies con­sider spring the time for new begin­nings. Ac­cord­ing to a com­pre­hen­sive on­line study of over 10,000 Face­book sta­tuses, British jour­nal­ist and au­thor of The Vis­ual Mis­cel­la­neum, David McCand­less, found two ma­jor spikes on the love cal­en­dar for breakups. The first was af­ter Valen­tine's Day; and the sec­ond, was in the weeks lead­ing up to spring - on a Mon­day, no doubt. More­over, a 2017 study by dat­ing site eHar­mony, also recorded an in­crease in love slides with 29% of breakups hap­pen­ing straight af­ter the win­ter months.

In light of the loom­ing spring clean, Cookie Doh Co. have re­leased a lim­ited edi­tion - and ex­tra sweet - Heart­berry & White Choco­late ed­i­ble cookie dough based on re­cent find­ings by sci­ence jour­nal, Ap­petite, on the ef­fects of taste dur­ing neg­a­tive emo­tional states. Ac­cord­ing to food sci­ence re­searchers from Cor­nell Uni­ver­sity, plea­sur­able events en­hance the sweet­ness of food, while neg­a­tive ex­pe­ri­ences en­hance sour taste pro­files. As such, the study high­lights a greater pref­er­ence for sweet, palat­able, and high en­er­gy­dense foods in or­der to com­pen­sate for the tem­po­rary change in taste as­so­ci­a­tion.

Founded by Mel­bourne-based sib­lings turned en­trepreneurs; Chris, Alex and Jes­sica Reece, Cookie Doh Co. pays homage to sim­pler times and cel­e­brates the beauty of fam­ily, friends and child­hood mem­o­ries. Dis­cov­er­ing the con­cept of ed­i­ble cookie dough while abroad in Amer­ica in 2015, the sib­lings reimag­ined this fun food­ser­vice of­fer­ing for the Aus­tralian mar­ket by in­cor­po­rat­ing fan­favourite flavours, gluten free op­tions, and lim­ited edi­tion runs. Ship­ping Aus­tralia-wide, Cookie Doh Co. is a de­li­cious treat as part of a healthy diet and is a sus­tain­able FMCG brand by opt­ing for re­cy­clable and biodegrad­able pack­ag­ing.

Heart­berry & White Choc Bursts of sweet and tarty rasp­ber­ries are com­bined with vel­vety Bel­gian white choco­late and ed­i­ble candy heart pieces to com­fort and mend the bro­ken heart. It's love at first taste (and for a lim­ited time only). Free from eggs and pas­teurised sub­sti­tutes, Cookie Doh Co. is safe to eat raw, any­time-any­where. Cookie Doh Co. can sit un­re­frig­er­ated in am­bi­ent tem­per­a­tures for up to 2 weeks, and if re­frig­er­ated upon re­ceipt, up to 6 months in tem­per­a­tures less than 4 de­grees Cel­sius. Fun to eat on its own or as part of a cheeky kitchen creation, Cookie Doh Co. can be squished, smashed, slurped and sprin­kled in many in­dul­gent non- baked treats, in­clud­ing deca­dent sun­daes, dreamy cookie sand­wiches and de­li­cious milk shake bev­er­ages.

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