The Vic­to­rian Pride Cen­tre (VPC) is pro­gress­ing well and a new look and feel has evolved to re­flect the di­ver­sity, vi­brancy and strength of LGBTIQ com­mu­ni­ties.

Q Magazine - - Q Feature -

The VPC – an Aus­tralian first – will pro­vide Aus­tralian LGBTIQ peo­ple, com­mu­ni­ties and al­lies with an iconic, safe and very lit­eral sym­bol of pride. As we plan for the con­struc­tion of an iconic build­ing for peo­ple to gather, con­nect and get sup­port a new brand­mark was re­cently launched at the VPC's Com­mu­nity Ref­er­ence Group meet­ing.

VPC Com­mu­ni­ca­tions Work­ing Group Co-Chairs, Ge­orgie Harman and Tass Mousafe­ri­adis be­lieve the new de­sign, while hon­our­ing the Rain­bow flag, rep­re­sents the VPC's com­mit­ment to in­clu­sion and re­spect.

“A brand never out­weighs the peo­ple and val­ues of an or­gan­i­sa­tion, but it is a visual mark of what it stands for. The new, cir­cu­lar mo­tif of rain­bow colours is a sym­bol of our com­mit­ment to con­nect­ing peo­ple and or­gan­i­sa­tions, of the vi­brancy and strength of the com­mu­ni­ties we are work­ing for, and cel­e­bra­tion of our pride,” Ge­orgie said.

Tass ex­plained that “the cir­cu­lar de­sign was specif­i­cally cho­sen to stand out, and to rep­re­sent the bind­ing of en­thu­si­asm and ideals, com­mu­nity and en­ergy. The cen­tral aper­ture of the mark cre­ates a visual link to the phys­i­cal site; open and wel­com­ing to com­mu­nity.” The brand­mark has grown out of the de­vel­op­ment of the Vic­to­rian vir­tual Pride Cen­tre, the VPC's on­line re­source di­rec­tory, funded by the Vic­to­rian State Govern­ment.

Min­is­ter for Equal­ity Martin Fo­ley re­cently an­nounced a sec­ond tranche of fund­ing to the vir­tual Pride Cen­tre. Now in stage two de­vel­op­ment, the vir­tual Pride Cen­tre will play a sig­nif­i­cant role in im­prov­ing ac­cess to key in­for­ma­tion and sup­port for many peo­ple across the State.

“The vir­tual Pride Cen­tre will cre­ate a pres­ence beyond the phys­i­cal build­ing and the evo­lu­tion of the VPC's brand­mark will tie these two key re­sources to­gether.” Min­is­ter Fo­ley said.

The brand­mark is cur­rently be­ing rolled out across plat­forms with VPC Com­mu­nity Ref­er­ence Group Mem­ber Sally, al­ready sport­ing the new de­sign on her face­book pro­file.

Pic­tured: Sally, Gipp­s­land res­i­dent and mem­ber of the VPC's com­mu­nity ref­er­ence group.

For more in­for­ma­tion, please visit www.pride­cen­tre.org.au or www.face­book.com/vicpride­cen­tre

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