The key moments

1981

Designer Perri Cutten notices a gap in the market – stylish work wear for women – so she fills it. The label initially launches as a wholesale range for independent boutiques, with the first standalone store opening on High Street in Melbourne’s Armadale.

2017

Penelope Loorham joins as creative director, a position she still holds 20 years on. She was drawn to the label’s sense of refinement and commitment to quality, as well as the team’s willingness to try new things. Perri Cutten is now in 31 locations across the country, including Myer and David Jones stores. Although styles have changed, the company still sources the world’s best fabrics and remains devoted to Australianmade clothing.