The time is now

Qantas - - QNews -

Thanks to smart­phones, wear­ing a watch isn’t about ne­ces­sity, it’s about sheer en­joy­ment. Case in point: Ge­org Jensen’s “Vi­vianna” ban­gle watch. Orig­i­nally de­signed by Vi­vianna Torun Bülow-Hübe, the ele­gant, min­i­mal­ist piece has been in pro­duc­tion since it was launched in 1969. Look into the mir­ror-like, di­a­mon­den­cir­cled face of the “Vi­vianna” watch (from $3345) and be re­minded of the phi­los­o­phy be­hind Bülow-Hübe’s de­sign. “I didn’t want to be trapped by time so I made the watch open, made it shiny and took away ev­ery­thing that was watch-like,” said the Swedish sil­ver­smith and mas­ter jew­eller. “So when you looked at the watch, you saw your­self and the sec­ond hand, which re­minded you that life is now, now, now, now.” Visit georgjensen.com.

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