Humanising data

THE REALITY OF ARTIFICIAL INTELLIGENCE

Artificial intelligence isn’t new but its potential is exploding.

Computers have been acting as mechanical brains for years but now artificial intelligence (AI) is harnessing big data to open up enormous opportunities in automation and optimisation. AI is already making transportation safer, electricity grids smarter, shopping more personalised and chatbots more active. When a company undertakes digital transformation, it’s essential that it embraces the power of AI. Equally as important is a robust organisation that liberates, integrates and unleashes the full potential of data that feeds into an AI algorithm. Jean English, Chief Marketing Officer for NetApp, explains how AI is bringing benefits for consumers, workers and businesses – especially data-centric organisations.

How do CEOs get on board the AI train?

More than two-thirds of companies have digital transformation at the heart of their agenda and when you think about what that could do for business, data must become the lifeblood of an organisation and flow seamlessly through it. We talk about AI but it’s really a data story and companies today are working with massive amounts of data. People see data as an opportunity to help drive their transformation. AI aids that process.

There are three key things that a CEO – and people throughout the business – needs to ask to ensure they’re across the potential of AI: 1. How do you enable new customer touchpoints, understand your customers’ behaviours and create a better experience for them? 2. How do you create innovations? That can be anything from creating new products or new services to new businesses. 3. How do you optimise your operations? AI helps to drive automation, streamline processes and reduce costs. Smart operators are already leveraging data and AI to maximise the value of their business and gain a competitive advantage for growth. As for the ones who aren’t, who knows if their business will even be around in a couple of years?