Qantas

Business Travellers’ Guide

Where to eat, play, stay and network in Amsterdam

- story by MICHELLE MARGHERITA

Known for windmills, tulips, canals and cannabis, Amsterdam is a curious mix of commerce and culture. Once the world’s most important fifinancia­l centre (it’s said the fifirst stock exchange was founded here in 1602), the capital of the Netherland­s enjoyed a Golden Age during the 17th century, thanks mainly to the Dutch East India Company, which put the city on the map as an internatio­nal shipping and trading hub.

Today, Amsterdam is a quietly inflfluent­ial business centre with strong fifinance and technology sectors and a booming startup culture. As the gateway to Europe and with a population that largely speaks flfluent English, Amsterdam is an effffortle­ss city for business travellers. It’s compact and navigable by bike (even CEOs cycle here) and hardly anything is more than a 15-minute ride away.

In recent years, more urban areas such as De Pijp and the postindust­rial NDSM Wharf in Amsterdam Noord have revitalise­d the city with hip eateries and boutiques, although the beautiful Old Town, with its waterways, canal houses, restaurant­s and shopping streets, offffers plenty for the time-stretched visitor.

An important note: Amsterdam is full of cafés and “coffffeesh­ops” and it pays to know the difffferen­ce. Cafés sell coffffee and cakes; coffffeesh­ops sell marijuana. With that sorted, here’s how to make the most of your stay in the Dutch metropolis.

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