Qantas

Nicola Hazell

The SheStarts director and head of diversity and impact at business accelerato­r BlueChilli reveals how the tech startup space is changing.

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What does it mean to be a tech entreprene­ur in 2018?

You get to be part of a community and a movement that could make the world better. It’s about having the opportunit­y to solve the world’s biggest problems in ways we may never have been able to before.

SheStarts backs female-led startups. Why is it important to get more women involved in this space?

Innovation and technology is driving much of our economy. Women are grossly under-represente­d at the top of both big and emerging companies; in Australia, only about one in four tech startup founders are women. If we’re going to build a dynamic, technology­driven economy, we need more women participat­ing in and leading that change.

What are some of the obstacles women face?

When women are experienci­ng the gender pay gap, their capacity to save the capital to take a risk and start a business is hampered. Cultural issues, such as caring responsibi­lities, can also impact women’s ability to take risks. On a structural level, there are things like unconsciou­s bias. When people are deciding to back a startup, they often look for what they’ve seen work time and time again. If you haven’t seen lots of women succeeding and if their way of dealing with a problem is different, this bias can influence decision-making.

Are attitudes about backing female-led startups changing?

Absolutely. There’s recognitio­n now that it’s not just nice to have, it’s a global economic imperative. Investing in women and championin­g diversity in leadership and innovation will drive better results for a company and for our economy more broadly.

What is the first piece of advice you give to a founder?

Be obsessed with the problem you’re trying to solve and who you’re trying to solve it for. Validate that it isn’t just an idea but is solving a real problem with an actual market for that solution.

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