Qantas

Follow the signs

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WAyfinding used to mean little more than signage to the bathrooms and emergency exits. But as the workplace becomes increasing­ly deconstruc­ted – gone are the days of the isolated cubicle, replaced by a matrix of breakout zones and communal spaces – designers are using graphic tools to help create a sense of openness and connection, enabling new ways of communicat­ing at the same time as creating a renewed sense of place.

Increasing­ly, graphic markers are being integrated into buildings, anchoring staffff in their activities throughout the day. “Designing wayfifindi­ng is about giving people an experience, allowing them to navigate even a very complex space in a stress-free, positive way,” says Carlo Giannasca, head of environmen­ts at Urbanite, part of the Frost Collective. For their award-winning work on 1 Martin Place, Sydney, Giannasca says the team used “bold, oversized type treatments to difffferen­tiate work zones, allowing users to create mind maps and enhance communicat­ion between colleagues”.

In the digital sphere, wi-fifi-connected wayfifindi­ng softftware will enable workers and clients to GPS-navigate their way through more and more complex ofce spaces, never missing a meeting and perhaps even making friends along the way. The quantififi­able results of efcient wayfifindi­ng include lower decision fatigue, better communicat­ion and time use plus a culture of inclusiven­ess. Without those things, quite frankly, your business is lost.

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