Qantas

THE ROLES OF THE CDO

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Maria Milosavlje­vic sees the CDO as wearing five equally important hats:

The visionary

Gets the organisati­on to see the importance of data and have a long-term view of its management.

The bridge

Most companies operate in silos but data doesn’t – it needs to flow across the organisati­on. This is about activating data’s latent potential and is often called the democratis­ation of data, to ensure everybody can use it well.

The regulator

This is the one that people jump to as the default. It’s about making sure that data is designed, managed and used well. There need to be specific project KPIs around data standards and quality to make sure the data that comes out is fit for the desired outcomes. It’s the same with cybersecur­ity.

It all has to be baked in from the word go. The CDO’s regulator role is about setting in place the right controls to ensure that happens – for the lifetime of the data.

The scientist

This is about the art of the possible and experiment­ation but is at odds with the regulator hat, which is about the rules. The scientist is about breaking the rules and pushing beyond the boundaries. The CDO has to balance constraint­s and controlled experiment­ation and it’s a constant juggle.

The engineer

The focus here is scale and industrial­isation. To get enduring value we have to industrial­ise – that’s about connecting the CDO and CIO roles. What’s proven to have value needs to become normal technology that’s embedded in our systems. It’s about applying engineerin­g principles to create something strong, stable and enduring.

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