VIR­TU­OSO: Open­ing Doors

Signature Travel & Lifestyle - - Signature Lusthaves - www.vir­tu­

Our leisure time is the most valu­able, ir­re­place­able as­set we pos­sess. When it comes to ded­i­cat­ing this non­re­new­able re­source to travel, we want to know we’re cre­at­ing mean­ing­ful mem­o­ries that en­rich our lives.

In Aus­tralia, there are 38 hand­picked agen­cies un­der global lux­ury travel net­work, Vir­tu­oso, and they’re in de­mand for good rea­son: their agents tai­lor jour­neys to a client’s ev­ery de­sire. Their in­sider knowl­edge and con­tacts help cre­ate out-of-the-or­di­nary ex­pe­ri­ences, open­ing doors that would oth­er­wise be closed to you.

As Vir­tu­oso CEO Matthew Upchurch says, “We have re­freshed the pro­fes­sion of be­ing a true travel ad­vi­sor.”

He likens the rise of the travel ad­vi­sor to what’s hap­pened in the fi­nan­cial ser­vices in­dus­try. “Why would some­one have a wealth ad­vi­sor to help them man­age their fi­nan­cial as­sets but not have a con­scious strat­egy around man­ag­ing their leisure time?” Upchurch asks. “That’s what travel ad­vi­sors do.”

Vir­tu­oso Asia Pacific man­ag­ing di­rec­tor Michael Lon­dregan says Vir­tu­oso ad­vi­sors have valu­able per­sonal re­la­tion­ships with lux­ury prod­ucts around the world.

“These per­sonal re­la­tion­ships help them de­liver a VIP ex­pe­ri­ence for their clients,” Lon­dregan says. “Vir­tu­oso ad­vi­sors don’t just book your trip; they hook you up with their per­sonal con­tacts with the best tourism op­er­a­tors. As we al­ways say, you can’t VIP your­self, but your Vir­tu­oso agent can.”

In the words of Mary Rossi Travel man­ag­ing di­rec­tor Clau­dia Rossi Hud­son, “One of our roles is to help the client find the right bal­ance be­tween price and qual­ity on each of the many pur­chase de­ci­sions of a com­plex itin­er­ary. Then the con­sul­tant makes it their re­spon­si­bil­ity to bring the whole trip to­gether in one flow­ing, log­i­cal, well-paced itin­er­ary.”

Like other Vir­tu­oso mem­bers in Aus­tralia, Mary Rossi Travel is an ATASac­cred­ited agent. ATAS agents have met strict train­ing and per­for­mance cri­te­ria with strong track records of de­liv­er­ing ex­pert ad­vice and qual­ity per­sonal ser­vice.

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