NEW FACE OF LATIN AMERICA TAKES OFF
LATAM Airlines group, the consolidation of LAN Airlines, TAM Airlines and their affiliates, has taken to the skies. In a historic milestone for the brand, passengers can now book tickets via the consolidated LATAM website – available in six languages – as well as accumulate kilometres using LATAM’s frequent flyer programme, relax in LATAM VIp lounges and fly on new-look LATAM-branded aircraft with improved inflight experiences.
More than 50 aircraft are expected to undergo rebranding with the new look before the end of 2016, with the fleetwide process to be finalised in 2018. passengers from Australia and New Zealand will see changes on the Sydney to Santiago via Auckland route by the end of the year, or sooner if travelling through Latin America.
Future developments for the brand to its inflight experience include a new onboard magazine and media platform, Vamos/LATAM, which will offer content across a range of channels in Spanish, portuguese and English.
These improvements follow last year’s introduction of LATAM Entertainment, which offers wireless content streaming direct to passengers’ mobile devices. In addition, a curated South American wine list will be introduced to all international flights of LATAM Airlines group in 2016.
To support the launch of the new LATAM products and services, the group is launching integrated marketing campaigns in each of the countries where it operates. www.latam.com