NEW FACE OF LATIN AMER­ICA TAKES OFF

Signature Travel & Lifestyle - - Travel & Style -

LATAM Air­lines group, the con­sol­i­da­tion of LAN Air­lines, TAM Air­lines and their af­fil­i­ates, has taken to the skies. In a his­toric mile­stone for the brand, pas­sen­gers can now book tick­ets via the con­sol­i­dated LATAM web­site – avail­able in six lan­guages – as well as ac­cu­mu­late kilo­me­tres us­ing LATAM’s fre­quent flyer pro­gramme, re­lax in LATAM VIp lounges and fly on new-look LATAM-branded air­craft with im­proved in­flight ex­pe­ri­ences.

More than 50 air­craft are ex­pected to un­dergo re­brand­ing with the new look be­fore the end of 2016, with the fleetwide process to be fi­nalised in 2018. pas­sen­gers from Aus­tralia and New Zealand will see changes on the Syd­ney to San­ti­ago via Auck­land route by the end of the year, or sooner if trav­el­ling through Latin Amer­ica.

Fu­ture de­vel­op­ments for the brand to its in­flight ex­pe­ri­ence in­clude a new on­board magazine and me­dia plat­form, Va­mos/LATAM, which will of­fer con­tent across a range of chan­nels in Span­ish, por­tuguese and English.

These im­prove­ments fol­low last year’s in­tro­duc­tion of LATAM En­ter­tain­ment, which of­fers wire­less con­tent stream­ing di­rect to pas­sen­gers’ mo­bile de­vices. In ad­di­tion, a cu­rated South Amer­i­can wine list will be in­tro­duced to all in­ter­na­tional flights of LATAM Air­lines group in 2016.

To sup­port the launch of the new LATAM prod­ucts and ser­vices, the group is launch­ing in­te­grated mar­ket­ing cam­paigns in each of the coun­tries where it op­er­ates. www.latam.com

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