Gudrun A WORLD OF

BRIMMING WITH LAVISH DETAIL AND LOVELY COLOUR, GUDRUN SJÖDÉN’S GORGEOUS NEW SUSTAINABLE AUTUMN COLLECTION IS THE PERFECT WAY TO FILL YOUR WARDROBE WITH COLOUR

“My basic belief is that the first step towards reducing negative environmental impact is not to use so much.” GUDRUN SJÖDÉN

If you like your clothes to be as playful and imaginative as you are, you’ll want to make a beeline for Gudrun Sjödén’s beautiful new autumn collection. Bursting with fabulous folk-inspired knits, embroidered dresses and on-trend culottes in rosy reds, uplifting yellows, petrol blues and the deepest aubergines, the vibrant range – which also boasts amazing eco-credentials – will take you on an aesthetic journey from Paris to St Petersburg.

A celebration of cultures

Influenced by everything from the intricate details of Russia’s Matryoshka dolls to the charm of Paris’ fashionable Le Marais district with its boutiques full of exquisite treasures, Gudrun has paid homage to her travels in this collection. Always sketching and taking photographs of her adventures, the designer

takes inspiration from everywhere and everything.

The chic ‘Skyttla’ wool coat, for example, is inspired by the intricate weaving style used traditionally to make Kilim rugs and Gobelins tapestries, making it both visually stunning and beautiful to touch.

Colourful with a green soul

Of course, at the heart of this new collection is sustainability – something that is much more than just a buzzword for Gudrun Sjödén, it’s a life-long ethos. Each of her pieces are lovingly woven in natural fabrics such as linen, organic cotton and wool. Just take this autumn’s cosy artistic cardigan. It’s made with a mix of recycled and organic cotton, blended for maximum durability. Just like the other pieces in the range, it’s timeless, versatile and easy to pair, making it a go-to staple you’ll want to wear year after year.