HISENSE RE­VEALS 8K TV AS OZ CON­SUMERS TAKE TO THEIR 4K UHD TECH­NOL­OGY

SmartHouse - - CES 2017 - Writ­ten by David Richards

Hisense, who has been strip­ping mar­ket share from the likes of LG and Samsung in Aus­tralia is set to en­ter the OLED TV, they are also de­vel­op­ing new Quan­tum Dot Tech­nol­ogy, the down­side is that this tech­nol­ogy is not set to be launched till next year or early 2019.

At this year’s CES show the com­pany showed off the new 8K Ul­tra HD Pre­mium ULED TV.

The com­pany claims their new 98 inch ‘for­ward­look­ing’ 8K ULED tech­nol­ogy will con­tain Emmy award win­ning sound qual­ity and a pic­ture that Hisense man­age­ment claim ri­val’s OLED.

Cur­rently the Chi­nese com­pany is push­ing their Laser Cast TV.

This tech­nol­ogy has been widely ac­cepted by Aus­tralian con­sumers re­sult­ing in the lo­cal sub­sidiary get­ting to $1 in the Aus­tralian TV mar­ket.

Their short-throw pro­jec­tor which is HDR com­pat­i­ble and fea­tures a UHD up­scale, de­liv­ers a 4K UHD pic­ture mea­sur­ing 100 inches di­ag­o­nally. Awarded 20 patents, Hisense’s ULED tech­nol­ogy is up to three times brighter than OLED the com­pany claims.

At their CES press con­fer­ence they said that their new Hisense dis­play tech­nol­ogy de­liv­ers ‘bet­ter dy­namic range’ and per­cep­tion of black and white.

The tech­nol­ogy en­hances colour, con­trast, black level, bright­ness and smooth mo­tion with a com­bi­na­tion of ad­vanced hard­ware and soft­ware.

The Com­pany said that they will re­lease a new gen­er­a­tion of ULED tech­nol­ogy in 2017.

Re­cently the Chi­nese Com­pany re­designed their Hisense Smart TV plat­form to in­clude a full web browser for Hisense brand 4K tele­vi­sions. For Aus­tralia, the Hisense Smart TV plat­form will con­tinue to in­clude apps such as Net­flix and YouTube – which can be ac­cessed with the touch of a but­ton on a newly de­signed re­mote.

In ad­di­tion, Hisense Smart TV users can ac­cess Stan and other con­tent from apps through the Opera TV Store that en­com­pass movies and TV shows, music, gam­ing, life­style, fash­ion, news and in­ter­na­tional con­tent.

Hisense Aus­tralia are not say­ing whether they will launch a Roku TV like the USA.

Cur­rently the US op­er­a­tion is in­tro­duc­ing a new line-up of 4K Hisense Roku TVs that run the Roku op­er­at­ing sys­tem. Hi­tachi is set to launch a sim­i­lar se­ries in Aus­tralia.

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