Yamaha Cuts Deezer Deal

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Music stream­ing brand Deezer has an­nounced a new re­tail part­ner­ship with Yamaha Aus­tralia, en­com­pass­ing mu­si­cal in­stru­ments, pro­fes­sional au­dio equip­ment and home au­dio.

Deezer’s CEO of Asia Pa­cific, Hen­rik Karl­berg, says “we are thrilled to be part­ner­ing with Yamaha, one of the most prom­i­nent brands in the au­dio space. We’re on the same mis­sion – to pro­vide the best au­dio ex­pe­ri­ence pos­si­ble to our cus­tomers.”

He says “for us to do this to­gether in Aus­tralia and New Zealand is the start of a new and ex­cit­ing jour­ney that will ex­pand the music stream­ing eco-sys­tem in the re­gion. The ul­ti­mate bene­fac­tors are fans and cre­ators of great music. To­gether with Yamaha, we will fa­cil­i­tate that.”

As part of the part­ner­ship, Deezer will be fea­tured as the ex­clu­sive music stream­ing provider on Mu­sicCast dis­plays in over 300 re­tail out­lets while Yamaha cus­tomers gain un­lim­ited ac­cess to over 43 mil­lion tracks.

“As a com­pany that is pas­sion­ate about all things mu­si­cal, we see this part­ner­ship as the perfect op­por­tu­nity for homes to ac­cess a world of music with our prod­ucts”, ex­plains Rus­sell Wykes, Mar­ket­ing and Sales Sup­port Man­ager for Yamaha Music Aus­tralia.

“We’re al­ways look­ing to in­no­vate and this part­ner­ship is in­dica­tive of how tech­nol­ogy is chang­ing how we are con­sum­ing en­ter­tain­ment in the home.”

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