THE TV MARKET IS CHANGING THE PROCESSOR IS KING
I have been around the TV market for decades from the days when brands such as Blaupunkt, Loewe, Sony, Philips and Grundig actually held market share in the then CRT marketplace.
Today the big brands are LG, Samsung Panasonic and in the cheap discount market Hisense.
In the value market, brands such as Bauhn which is sold via Aldi and Polaroid which is sold at Big W stores are an excellent investment if you are looking for a cheap 4K Ultra High Definition TV. However, I do recommend that you also invest in a third party smart TV capability such as Chromecast, Fetch TV Mini or an Apple TV box.
TV Companies love selling you a TV, content Companies such as Google and Netflix are keen to deliver the latest content and smart TV capability.
Brands such as Sony are fast becoming a “yesterday” TV Company. They unfortunately lost their way and during the past decade have been losing millions in the TV market.
This has seen them move from owning TV manufacturing plants to relying on third party TV manufacturers in China to make their TV’s.
Take their latest A8F 4K OLED TV from Sony. Built around an LG OLED display screen it is using an old Sony processor and the remote control is a shocker.
In comparison, competition between LG and Samsung to own the top end of the TV market is driving innovation especially when it comes to processors.
The heart and soul of any TV today is the processor, it’s basically the engine that manages the processing of image data and content. Both Samsung and LG have delivered new 2018 engines that significantly improve the output quality of their TV’s.
The Samsung Q9 performs better in bright light while the new LG top end OLED TV delivers a blacker black.
And when it comes to OLED Vs the QLED TV technology I strongly suggest that the bulk of consumers would not be able to pick the difference in a blind test.
As for the quality that you see on a TV in a retail store, take no notice because all of the brands are showing engineered and manipulated show reels that are not able to be replicated in a home when a TV is switched from ‘Shop’ mode to home mode.