SHURE CARTS GONE

Shure, once the world’s most famous cartridge manufacturer, has announced that it is, in its words, “discontinuing production of Shure phono products.” This didn’t come as a huge surprise to most in the industry, as the company ceased production of its most famous (and most expensive) cartridges several decades ago, and in recent times has manufactured only six, all sold for less than US$100 and four of which were specifically for DJ use. Only one cartridge was available for audiophiles, the M97xE. Shure will continue its line of microphones, headphones, wireless products and personal monitor systems, but any old-timers who remember their Shure V15 (any variant) with fondness are permitted to shed a tear in memory of it.