SPO­TIFY EXEC SAYS MU­SIC STREAM­ING DOESN’T PAY MU­SI­CIANS ENOUGH

Spo­tify’s global head of creator ser­vices Troy Carter, who pre­vi­ously man­aged mu­si­cians like Lady Gaga, John Leg­end and Meghan Trainor, has ad­mit­ted roy­al­ties from stream­ing ser­vices are too low.

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In a Q&A ses­sion as part of the Mu­sic Busi­ness 2017 con­fer­ence held in Nashville, Carter was asked whether he would think stream­ing roy­al­ties were fair if he was cur­rently a man­ager.

“I would say no, but I would also say the value chain’s bro­ken,” Carter re­sponded, as quoted by Va­ri­ety.

In­stead of blam­ing Spo­tify or other mu­sic stream­ing ser­vices, Carter said the mu­sic in­dus­try would need to “re­con­fig­ure the en­tire value chain”.

“Is it also fair that if Max Martin wrote the hit on a record, that the per­son who wrote the worst song on the record is un­der the same rate as Max, essen­tially? It was al­most like a wel­fare sys­tem be­fore. The hit songs re­ally re­ally mat­ter and you’ve got ev­ery sin­gle pro­ducer and writer on the al­bum try­ing to make that hit.”

Carter said Spo­tify had spent its first ten years fo­cus­ing on con­sumers, but over the next ten years it will fo­cus on creators.

“We’re try­ing to wrap this en­gine around artists and help de­velop the next gen­er­a­tion of su­per­stars. So it’s not about songs, it’s go­ing to be about how do we help you build out bod­ies of work, how do we help you plan out your tour, how do we help you know who the fans are. So we’re in­vest­ing in ca­reers at this point,” Carter said.

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