Caught in the web

Your perfect diamond is out there — you just need someone who knows how to find it.

However, one thing is for sure — buying a diamond online can certainly end in tears.

The decision to invest in a diamond is a significant and emotional one, so it’s vital to get it right.

Shopping online for a diamond may seem blissfully convenient at first, but there are serious risks and downfalls that could turn your journey pear-shaped (and not in the diamond sense). One major concern is the inability to view the stone first. The beauty of a diamond simply cannot be conveyed on a screen — similarly, its flaws may be harder to detect or worse, they’ve been digitally removed by the seller prior to uploading the image.

Another concern is post-purchase support — how do you know who to trust, if you’re being sent exactly what you purchased or if it will even arrive? And don’t forget duty, tax and delivery fees. If you’re purchasing from overseas these additional costs can soon add up. Don’t risk it. Your local Showcase Jewellers, Central Jewellers, are trusted diamond specialists and here to help — both before, during and after your diamond purchase.

As passionate, experienced specialists who live and breathe diamonds, Central Jewellers, as a member of Showcase Jewellers, have direct access to key international contacts in Belgium, the diamond capital of the world.

They also scour every other nook and cranny of the globe in search of the diamond of your dreams.

By dealing with diamond brokers in Europe, Canada and Australia, they can secure it for you at a remarkably competitive price.

Call today and see the difference it makes.