WHERE DO OUR FASHION ICONS COME FROM?

It’s one of the world’s most iconic fashion houses and now, one of the millennial generation’s most coveted labels.

Dior has been the subject of a social media-led resurgence lately, fuelled by celebs like Rihanna, Jlaw, Bella Hadid and Miranda Kerr, who have worn designs by the brand’s new creative director Maria Grazia Chiuri.

The French fashion house’s “we should all be feminists” t-shirt, for instance, was a wearable statement against sexism and inequality earlier this year, inspired by novelist Chimamanda Ngozi Adichie.

Under Chiuri’s direction, Dior has been given a feminist voice in what can often be a vapid, one-dimensional industry.

“There is some argument that people’s beliefs are political and so they prefer not to speak about them,” Chiuri, 53, told UK Elle.

“But if you have a point of view I think you are political in some way, everything is political now.”

Chiuri, who has worked for Fendi and Valentino, is influenced by the “millennial generation”, including her 22-year-old daughter.

“I think they are very inspiring for me, because they have another point of view about life,” Chiuri said.