Style Magazine - - Promotion - Fashion -

It’s one of the world’s most iconic fash­ion houses and now, one of the mil­len­nial gen­er­a­tion’s most cov­eted la­bels.

Dior has been the sub­ject of a so­cial me­dia-led resur­gence lately, fu­elled by celebs like Rihanna, Jlaw, Bella Ha­did and Mi­randa Kerr, who have worn de­signs by the brand’s new cre­ative direc­tor Maria Grazia Chi­uri.

The French fash­ion house’s “we should all be fem­i­nists” t-shirt, for in­stance, was a wear­able state­ment against sex­ism and in­equal­ity ear­lier this year, in­spired by nov­el­ist Chi­ma­manda Ngozi Adichie.

Un­der Chi­uri’s di­rec­tion, Dior has been given a fem­i­nist voice in what can of­ten be a va­pid, one-di­men­sional in­dus­try.

“There is some ar­gu­ment that peo­ple’s be­liefs are po­lit­i­cal and so they pre­fer not to speak about them,” Chi­uri, 53, told UK Elle.

“But if you have a point of view I think you are po­lit­i­cal in some way, ev­ery­thing is po­lit­i­cal now.”

Chi­uri, who has worked for Fendi and Valentino, is in­flu­enced by the “mil­len­nial gen­er­a­tion”, in­clud­ing her 22-year-old daugh­ter.

“I think they are very in­spir­ing for me, be­cause they have another point of view about life,” Chi­uri said.

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