THE WORK BAG YOU’VE BEEN WAIT­ING FOR

Style Magazine - - Promotion - CODE RE­PUB­LIC WILL BE AVAIL­ABLE EX­CLU­SIVELY AT SE­LECTED HAR­VEY NOR­MAN STORES AROUND AUS­TRALIA AT LAUNCH SO MAKE SURE YOU VISIT HAR­VEY NOR­MAN TOOWOOMBA TO GET YOUR VERY OWN CODE RE­PUB­LIC BAG! INSTAGRAM: @CODE_REPUBLIC

Of course women are fan­tas­tic at multi-task­ing, but hav­ing to carry mul­ti­ple bags ev­ery­where very quickly gets frus­trat­ing. Anthea Rowan, of Code Re­pub­lic, has teamed up with Har­vey Nor­man to bring a stylish so­lu­tion to the prob­lem.

How did you come up with the idea for these in­no­va­tive lap­top bags?

Af­ter spend­ing over six years in the tech­nol­ogy in­dus­try, most re­cently at Len­ovo, I al­ways found I was car­ry­ing around both my hand­bag and a lap­top bag. No mat­ter how hard I tried, I just couldn’t find a bag that had all the fea­tures I wanted in a work bag, whilst re­main­ing stylish and fem­i­nine.

I no­ticed so many women were ei­ther car­ry­ing around two bags like me or shov­ing their lap­tops into their hand­bag, be­cause they were not will­ing to sac­ri­fice on style. We all know that ex­tra weight doesn’t bode well for the life of a hand­bag. All the lap­top bags avail­able in stores were cer­tainly de­signed for pro­tec­tion and porta­bil­ity, but were lack­ing the panache I was look­ing for in a hand­bag.

Is this your first time in busi­ness?

I have dab­bled in a few small side projects over the years, how­ever I have al­ways had a day job. This is my first foray into a “real” busi­ness, in that I have left the se­cu­rity of a full time job to pur­sue this 100%.

How did you come up with the name for Code Re­pub­lic?

The con­cept of my prod­ucts came first, so when it came to de­cid­ing on a brand name, I wanted it to be some­thing that res­onated with tech­nol­ogy but also sounded like a fash­ion la­bel. At the time I was brain­storm­ing for the name there was a lot in the me­dia about the push for women in the IT in­dus­try and in par­tic­u­lar, cod­ing.

What are the fea­tures of the bag?

Our bags are ab­so­lutely fea­ture-packed with ev­ery­thing a busy and suc­cess­ful wo­man would de­sire in a bag! They are beau­ti­fully de­signed, made from gen­uine cowhide leather, with lux­u­ri­ous lin­ings, and jew­ellery-in­spired fem­i­nine rose gold fea­tures. The roomy in­te­rior in­cludes pock­ets to pro­tect a lap­top, tablet, phone, ca­bles, charger, sun­glasses, sty­lus and pen, a larger loop specif­i­cally to fit a lip-gloss, a long in­ter­nal zip pocket to store valu­ables, a key chain so no more dig­ging through to find your keys. We have even de­signed our bags with an in­su­lated pocket to keep a wa­ter bot­tle cool in sum­mer or store a com­pact um­brella.

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