THE MUMS WHO MEAN SERIOUS BUSINESS
MUMS are making – and baking – a statement that they can raise a family and run a successful business.
“Mumpreneurs” have become a surprisingly powerful force among Australian exporters, as more use their precious free time to make goods for sale.
After having her first child, now five, Petra Kepic, 32, decided to close the cafe she had in the mall to raise him. But after giving birth, Ms Kepic took the plunge and opened up her own business from home. She owns the popular Petra’s Raw Cakes business with her creations found in cafes, shops and at markets right across Darwin.
“I wanted to be present with my son when he was born because the first couple of years are the most important,” she said.
“Being at home it gives me the option to do home jobs between work; I can prepare lunch, make dinner, do the washing,” she said.
Ms Kepic said she had noticed more and more women with young children taking the plunge and starting a business from home.
“I think more and more mums must want to be at home with their kids but still bring in money,” she said.
Online marketplace Etsy has revealed most of its sellers were women with the majority selling their creations overseas.
The company – an online marketplace for handmade and vintage goods – also revealed female “creative entrepreneurs” had pushed Australia into the list of its top five markets worldwide.