Territory rig
LOVE IS IN THE AIR Or the bag, or hat, or underwear, or accessories... or whatever you decide to buy the object of your desire for Valentine’s Day
The long-stemmed red roses have bloomed just in time, the captioned greeting cards are stocked on the shelves and the love-heart balloons are at the ready. Valentine’s Day is upon us in just two sleeps. Wining, dining and getaways continue to be the top spends for the romantic day, so lovedup (or hopeful) fashionistas are likely preparing their wardrobes accordingly.
Last week’s David Jones fashion parade was a catwalk of rich ruby, scarlet and fire engine reds in velvet, silks, leather and lace. There has perhaps never been a more suitable catwalk for this Tuesday. But it’s all about being comfortable in what you’re wearing. So dress to impress with a smile and a favourite outfit if you are hitting the town.
Valentine’s Day is both loved and loathed. IBIS World says we’ll spend some $19.5 billion for this year’s V Day, with spending per shopper pitched at just under $150. Top buys this year are well thought-out gifts; treats your beloved would not buy for themselves or experiences you can enjoy together.
If in doubt? Personalise. Monogrammed accessories, including The Daily Edited’s pouches, clutches and special release Valentines Day heart-shape bag will keep on showing the love all year.
The trend extends to jewellery, an everpopular Valentine’s Day gift idea. Necklaces with names, Carrie Bradshaw-style, charms of initials and even horoscope symbols are the new black. All too much?
Sydney’s The Wayside Chapel doesn’t want you caught with your pants down if you’re gifted something on Tuesday, and don’t have something to give back.
The homeless charity needs donations of new underwear for its clients. You can donate online and receive a card that says ‘I just got you a pair of undies and I gave it to someone for whom it means the world’ to give your loved one. Now that’s romance in 2017!
If you’re not buying for a fellow human this year, you might be treating a four-legged friend. AustralianDogLover.com predicts some of the biggest buyers on Valentine’s Day will be canine romantics, tipped to spend more than $23 million this year.
Feline lovers won’t be far behind.