Parents fight anti-vaxx propaganda
HEARTBROKEN parents have shared the tragic stories of losing their babies to whooping cough as part of a new national campaign aimed at raising immunisation rates and fighting online anti-vaxx propaganda.
The $5.5 million “Get the Facts about Immunisation” campaign, launched today, features videos and information brochures about all current diseases that can be shielded by vaccination.
The campaign will target parents through child care services and online social media channels like Facebook.
Toni McCaffery, whose daughter Dana died from whooping cough in 2009, said she was pleased to be involved but it was “a long time coming’.
Mrs McCaffery and her husband Dave have fought tirelessly for the immunisation cause.
Although the national immunisation rate is now at 93 per cent, up from 90 per cent in 2011, there are still pockets of low immunisation in every state.