Shop­pers getting less for same cost

Sunday Territorian - - NEWS - IS­ABELLA HOOD

IF you’re a fan of Tiny Ted­dies, Shapes or Freddo Frogs, you would have no­ticed they all have one thing in com­mon — they’ve shrunk.

Dubbed ‘shrink­fla­tion’, more and more food com­pa­nies are tak­ing ad­van­tage of busy con­sumers by re­duc­ing sizes or num­bers of prod­ucts, yet keep­ing the price the same.

In­de­pen­dent econ­o­mist Clifford Ben­nett said pack­ag­ing changes were only no­tice­able to cus­tomers who read the fine print. “It tends to take ad­van­tage of the busiest con­sumers in so­ci­ety which are of­ten mums jug­gling two kids off their hip, and they don’t have time to read the fine print,” he said.

Choice said most re­cently bis­cuit maker Arnott’s re­duced the size of its multi pack Tiny Ted­dies and Shapes bis­cuits from 10 packs to eight, yet kept the price the same.

Within the past few years Red Rock Deli chips were re­duced from 185 grams to 165 grams, Freddo Frogs shrunk from 15 grams to 12 grams and Dori­tos Corn Chips con­tracted from 200 grams to 175 grams.

Dar­win mum Liz Grylls said she had no­ticed shrink­fla­tion on sev­eral prod­ucts at her lo­cal su­per­mar­ket. “Ev­ery­thing seems to be getting smaller, I think that’s just how things are go­ing,” she said.

Al­though her chil­dren Felix, 4, and Lucy Brown, 2, pre­fer big­ger pack­ets of Tiny Ted­dies, Ms Grylls said shrink­fla­tion wasn’t nec­es­sar­ily a bad thing. “I ac­tu­ally think it’s a good thing the sizes are de­creas­ing as it means they’re getting less sugar but I do think food com­pa­nies should re­duce the cost too,” she said.


Felix Brown, 4, and Lucy Brown pre­fer big­ger pack­ets of Tiny Ted­dies

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