Territory rig
FLY THE FASHION FLAG Social media has opened up new worlds of style from around the globe, available to Territorians through just a simple swipe
HOLD the airline ticket, the snazzy passport cover and the matching luggage, fashionistas do not need to get airborne to peruse the most popular fashion looks on the streets internationally. Opting for data roaming over global roaming and jet lag, the internet, and more specifically social media, has revolutionised how we experience fashion.
We interact with and are introduced to new brands much more frequently, and from the initial browsing to purchase process, customer service and expectation has been turned on its head.
Rather than relying on mannequins and catalogues dropped in mailboxes to showcase looks as was the case in the past, we’re influenced by a new sub-industry in itself — the social media star, best known as an ‘influencer’.
One international brand has taken the technical trend one step further.
Long Tall Sally, a UK based womenswear brand that specialises in apparel for tall ladies has worked with trend consultants to collate the data and reveal the most popular looks across what they believe to be 20 most stylish cities around the world.
The collaboration looked at ‘outfit of the day’ (#OOTD) posts from Instagram, Pinterest and street style blogs, monitoring what was really recurring.
Melbourne flies the fashion flag for Australia, surely to stir the sartorial pot with Sydneysiders who too fancy themselves the fashion (or is that farrrssshun) capital of Australia.
Melbourne’s claim? Cropped trousers. Potentially because of our southern cousin’s unpredictable weather, they may only want to risk cold ankles even in ‘summer’ time.
And if the Territory was included? I’d see indigenous screen printed dress, tops and skirts, bold and bright colours and perhaps, a pair of flip flops as our fashionable must haves. Perhaps Long Tall Sally will look further north next time. So what else has Sal come up with? Seoul is in frilly shirts, while Japan is in a beret. Paris is mad for a white T-shirt, Barcelona is wearing ripped denim.
Shanghai is in oversized sleeves, as Kiev in the Ukraine is rolling itself in embellishments. Metallic boots are in London and in Copenhagen? It’s check blazers, perhaps that’s the nod to the rural look of Australia.