Sunday Territorian

Hair-raising truth in numbers game

The annual Global Liveabilit­y Index didn’t give Darwin a look in – the problem might be that too many southerner­s still think the NT is a barren wasteland perpetuall­y stuck in the 1980s

- HAYLEY SORENSEN

IT’S a heartbreak I’ve endured too many times.

I think I’ve finally found the One – they’re respectful, competent, great with their hands and masterful at conversati­on.

But just when I’ve become attached and have given myself permission to trust again, they stop answering my calls. Sometimes there isn’t even a goodbye.

“Pam’s gone – she and her husband moved to Lismore last month. We can book you in with Kelly on Tuesday.”

But Kelly is a butcher in black leggings who talks way too much about MasterChef.

I am a talisman of good fortune for hairdresse­rs.

As soon as I find one I like, their partner will immediatel­y be offered a fabulously paid job interstate.

In notoriousl­y transient Darwin, the problem is amplified because 100 per cent of hairdresse­rs are married to defence force personnel or tradies, profession­s with an average posting length around the time equal to a deep conditioni­ng treatment.

The Sunday Territoria­n today revealed hairdresse­rs are one of a few dozen occupation­s which will be offered financial incentives to come – and stay in – the Territory by the Government.

They’re on a list which includes fridgies, pilots, chefs, Aboriginal health care workers and forklift drivers.

While it’s a shame print journalist­s didn’t make the list of “high-priority skilled occupation­s”, it’s fantastic news for my hair and for the Territory.

When this influx of hairdresse­rs makes it north – and they’ve recovered from the shock from seeing the havoc the humidity has wreaked on their hair – they’ll find a thriving and welcoming community that is chuffed to have them.

The Economist’s annual Global Liveabilit­y Index this week again placed Melbourne and Sydney at the pointy end of the list of the world’s best cities.

Apparently having a property market that would make an extortioni­st blush and a night scene with more rules than a Gorman buy, swap and sell Facebook page are all can- celled out by virtue of an opera house and some flash private schools.

Anyone who has had the unfortunat­e experience of living in those cities but outside of their inner suburbs knows just how unfriendly they can be.

Adelaide and Brisbane are somewhere further down in the mix while Darwin didn’t rate a mention at all from the boffins at The Economist.

Presumably, the algorithm used to determine the placings puts a heavy weight on its hairdresse­r stability index, because that’s one of the only advantages those cities have had over Darwin since our city’s baristas upped their game.

The Government will this week unveil its long-awaited masterbran­d and population strategies.

With our population growth teetering at the edge of decline, it will need bigger ideas than just financial incentives for cooks and hairdresse­rs – and will need to be more than just a three-word slogan.

Research done by creative firm The Royals for the masterbran­d found people living in the southern states believed the Territory was a barren wasteland perpetuall­y stuck in the 1980s.

Combating that misconcept­ion and getting the right people to take the leap to move here will be a big task.

Earlier this year, Chief Minister Michael Gunner gave a speech in which he singled out young profession­al women as one of the demographi­c groups which would be most central to getting the Territory’s economy back on track.

Historical­ly, when a bloke makes an impassione­d plea for me to stick around, I take it as my cue to get a new postcode.

But Darwin’s charms and liveabilit­y mean I – and many of my friends – couldn’t imagine living anywhere else.

With a stable hairdressi­ng workforce, perhaps others will feel the same.

Hayley Sorensen is a regular columnist with the

“Adelaide and Brisbane are somewhere further down in the mix while Darwin didn’t rate a mention at all from the boffins at The Economist”

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 ?? Picture: MICHAEL FRANCHI ?? NT News journalist­s Isabelle Hood, Hayley Sorensen, Lauren Roberts, Phillippa Butt and Judith Aisthorpe are within the key demographi­c to target population growth, according to the Territory Government.
Picture: MICHAEL FRANCHI NT News journalist­s Isabelle Hood, Hayley Sorensen, Lauren Roberts, Phillippa Butt and Judith Aisthorpe are within the key demographi­c to target population growth, according to the Territory Government.
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