New Aussie logo a turkey
CONFUSING, technically flawed, unoriginal, unnecessary and difficult to reproduce. The reviews of the Federal Government’s new wattlethemed national brand logo are in, and they’re not good.
Ken Cato, who created the iconic Australian Made kangaroo logo in the 1980s, told News Corp that new designs almost always drew criticism when they were unveiled — it happened with the Commonwealth Bank brand identity he designed in 1991 — but the new national brand had serious shortcomings.
“I love the idea that Australia might be represented by something more sophisticated than a kangaroo, but it’s got to be recognisable,” Mr Cato said.
“I love the vibrancy of the wattle, but in terms of recognition, it’s a long way back.”