Campaign good news for readers

TODAY the NT News and Escape launch Australia Go And Get It: Safe Escapes 20/21 — a new travel campaign to drive the recovery of local tourism and help Australians discover the hidden gems in our own backyard.

With Australians never in more need of a holiday – and having the nation to ourselves due to the lack of international visitors – spring and summer will be the ideal times for domestic travel, which in turn will help the industry and boost the economy.

Australia Go And Get It is about showcasing the best of Australia and giving readers the latest and most reliable information so they can experience it, to whatever degree restrictions and budget allow, with confidence.

“COVID-19, as well as the ongoing lockdowns and border closures, has had a devastating effect on our travel and tourism industry and many small business people who rely on tourism to survive,” said Michael Miller, executive chairman of News Corp Australia, which publishes NT News and Escape.

“Our Australia Go and Get It campaign is designed to help rebuild our travel industry and get an important part of our economy moving again. With spring school holidays upon us and most state borders still closed, it’s most likely that we will be having our summer holidays in our Australian backyard this year.

“And with a country like ours, that’s not bad news at all.

“It is a campaign we believe in and are investing heavily in because a healthy touring and travel industry, means a healthy economy. And don’t we all deserve a holiday!”