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As someone with an avid social social media following (102 people and counting), I’m always conscious of how frequently I post online. Publish too often and people might get frustrated by your constant stream of content spamming their newsfeed. Post not enough and there’s a chance followers could miss something. Buffer is an app that schedules and posts your content gradually throughout the day. After linking social media services like Twitter and Facebook, you can quickly add images, videos, text and links to be published automatically. The app provides useful analytics around the number of clicks, likes, retweets and shares a post has received, too.