Sony Alpha 7R IV and Alpha 9 II: The best in mirrorless camera tech

A SERIOUS PHOTOGRAPHER NEEDS A SERIOUS CAMERA TO STAY AT THE TOP OF THEIR GAME AND GET THE BEST SHOTS POSSIBLE.

“The incredible 61.0MP CMOS image sensor is a gamechanger, designed to reduce noise in your images and produce the highest quality photographs possible.”

When looking for a new camera, it’s important to know what kind of shots you want to take with it, to think about how seriously you take your photography, and to consider how technology has changed since you last went camera shopping. With its peerless Alpha range, Sony is the market leader in mirrorless camera technology, offering stylish designs, interchangeable lenses, and pristine shots. They’re the best-selling and most exciting mirrorless cameras on the market, and the range keeps growing.

Here, we’re focusing on the two most recent Sony Alpha digital camera releases, the Alpha 7R IV and the Alpha 9 II. The Alpha 7R IV comes complete with world’s first 61.0 MP back-illuminated, 35mm full-frame image sensor, fitting phenomenal performance into a surprisingly lightweight, high-speed camera. The Alpha 9 II was designed for working professionals who need a camera that is powerful and versatile, equally at home in nature, at a gig, or in an office setting. These cameras sport large sensors that will improve your images, with higher pixel counts, improved low-light sensitivity, precision tracking, and extraordinary dynamic range – all packed into cameras that are light to carry, easy to use, and built to withstand any conditions you might want to take them out in.

The Alpha 7R IV is the highest resolution full-frame camera Sony has ever released, so you can expect extraordinary results from it. The incredible 61.0MP CMOS image sensor is a game-changer, designed to reduce noise in your images and produce the highest quality photographs possible. This exciting new camera features a 5-axis optical image stabilisation system designed for shooting incredible high-resolution shots without blur – you can capture the exact moment that you press the shutter with absolute pristine quality. It’s the new benchmark for what’s possible with a mirrorless camera.

It features an incredible 15-stop dynamic range for extraordinary, natural shots that capture colour and light gradations perfectly. The 5.76 million dot UXGA OLED Tru-finder EVF viewfinder is truly stunning, giving you a perfect replication of the scene you’re framing and letting you

“The camera continuously calculates Auto Focus and Auto Exposure, up to 60 times a second, which makes it ideal for shooting action in motion.”

know exactly how your shot will look before you take it. The display can be toggled between 60fps or 120fps refresh rate, depending on your shooting conditions, and the new

Pixel Shift Multi Shooting mode lets you craft the perfect image from 16 separate pixel-shifted images.

The Alpha 7R IV is perfect for video, too. It sports 4K movie recording functionality for a professional standard of video, with a full pixel readout and no pixel binning when it’s being used in Super 35mm mode. It’s perfect for filming events, capturing special moments, or even for filmmakers and documentarians who want to give their features a professional sheen. The Fast Hybrid AF system is ideal for stable autofocus shooting, and Touch Tracking functionality lets you touch the screen to choose your intended focus subject at any point. The Alpha 7R IV is the perfect camera for the serious photographer or videographer.

The Alpha 9 II was made for professional photojournalists and sports photographers. It’s built for speed and functionality, with a mechanical shutter that allows for continuous shooting of up to 10fps, enhanced connectivity and file delivery that lets you pull and file your photos fast, and various tweaks and improvements based on feedback from agencies and career photojournalists and sport photographers.

The Alpha 9 II features an in-built 1000BASE-T ethernet terminal for when you want to transfer a high number of huge files quickly over the most stable connection possible. It also allows for file transfer over

SSL and TLS encryption for the security of your data. The built-in LAN functionality features a 5GHz band, so you can be sure that you’ll have fast access to your photos in any editing software you might want to use. The camera also has a brand-new Voice Memo function, letting you attach memos to photos and revisit them later, making for an easier note-taking process when on the job. You can even transfer voice tags and images to a mobile device automatically with the Transfer & Tagging add-on.

This camera features a 35mm full-frame 24.2MP Exmore RS CMOS image sensor for amazing speed and performance, allowing for silent shooting at 20fps for up to 361 JPEG images or 239 compressed RAW images. Thanks to the mirrorless design there’s no viewfinder blackout either, which is a serious help when you’re trying to land the perfect shot. The camera continuously calculates Auto Focus and Auto Exposure, up to 60 times a second, which makes it ideal for shooting subjects in motion. The Alpha 9 II will let you work fast and get the perfect shot.

THE ALPHA ADVANTAGE

Each camera in Sony Alpha range boasts the five Alpha Advantages, the core features that take their entire range above and beyond. These are features you can expect in the Alpha 7R IV, the Alpha 9 II, and the entire Alpha range: • Over 30 full-frame native lenses to choose from, with advanced technologies being used to create lenses for any situation or shoot.

• Extraordinary image quality thanks to an enhanced BIONZ X image-processing machine and an industryleading sensor for brilliant low-light shots and a wide dynamic range.

• Groundbreaking high-speed performance, with incredible highspeed focus, precision tracking, and the Eye AF feature for stunning portraits and animal photography.

• Long battery life thanks to the highcapacity Z-series battery.

• Compact, durable, light designs, so that they’re easy to carry and use over long periods. The bodies of these cameras are made from rigid magnesium alloy; the grip and shutter buttons are placed for maximum comfort and stability; and dust and moisture resistance are guaranteed thanks to their double-layered structure.

The Alpha 7R IV and Alpha 9 II are perfect examples of why the

Alpha range has set the standard for mirrorless cameras. Sony is the market leader in this technology thanks to their durable, powerful, efficient cameras, and the incredible photographs you’ll be able to take with them.

The Alpha 7R IV is a lightweight powerhouse of a camera, designed to offer photographers the sharpest resolution.

No matter what you want to shoot, Sony’s two new Alpha range cameras have you covered. This stunning photo of a bird in motion was taken with the Alpha 7R IV.

The Alpha 9 II is perfect for professional photographers who need to move images onto other devices quickly and efficiently. It is built for speed above all else.