New global marketplace for mining equipment
INDUSTRIAL equipment auctioneer Ritchie Bros. is raising the stakes in Australia with the launch of its new online-only brand, IronPlanet.
The IronPlanet website has seen $1 billion of equipment sales across America and Europe in the past year and will debut in an Australian market with a growing appetite for digital trade.
The online marketplace will perfectly complement the company’s established auctions in Brisbane and Geelong, according to Ritchie Bros. Asia-Pacific director of operations Richard Tucker.
“We are excited to bring the IronPlanet marketplace to Australia,” Mr Tucker said.
“Since launching in North America 18 years ago it has grown to become a leader in online auctions and marketplaces, with 1.9 million users globally.
“IronPlanet will allow out Australian customers to sell, buy and list equipment when, where and how they want, whether onsite or online.”
Ritchie Bros. has been helping Australians sell construction, mining and transport equipment for more than 20 years.
So far this year, the company has sold more than 8000 items in Australia and the volume of sales made to online bidders continues to grow.
“Last year 49 percent of the equipment sold in our onsite auctions was sold to online buyers,” Mr Tucker said.
“We are dealing with customers who are much more comfortable with the online sales experience.”
Through IronPlanet, buyers can inspect items online and review detailed inspection reports completed by qualified Ritchie Bros. inspectors.
Equipment sold through IronPlanet is backed by the company’s IronClad Assurance, guaranteeing the accuracy of its inspection report.
The site offers sellers the ability to sell items for a fixed price, negotiate offers or set a reserve.
They can sell equipment wherever it stands, without transporting it to an auction site hundreds or even thousands of kilometres away.
“We already know this marketplace delivers great results,” Mr Tucker said.
“IronPlanet is already tried, tested and trusted and its potential in Australia is huge.”