BKT and Trade­faire part­ners with BBL

The Australian Mining Review - - NEWS: INTERNATIONAL -

IN­DIAN multi­na­tional Balkr­ishna In­dus­tries (BKT) has be­come the first sub-con­ti­nent group to part­ner with the KFC Big Bash League (BBL), sign­ing on for three years as the new Off-High­way tyre sup­plier.

BKT tyres have been in Aus­tralia through its Aus­tralian dis­trib­u­tor Trade­faire for al­most a decade, pro­vid­ing large scale tyres to farm­ers and the min­ing sec­tor.

As part of the an­nounce­ment, BKT and Trade­faire handed over cheques to­talling $30,000 to pro­vide sup­port to Aus­tralian char­i­ties, par­tic­u­larly the strug­gling farm­ing com­mu­nity.

A $20,000 cheque was given to Aussie Helpers, which is based in Charleville in re­mote QLD and as­sists strug­gling farm­ers, and $10,000 to Ron­ald McDon­ald House in Tam­worth.

The part­ner­ship an­nounce­ment was held at the home of Aus­tralian cricket, the MCG, and at­tended by Aus­tralian cricket great Ricky Ponting, ex­ec­u­tives from BKT in In­dia in­clud­ing its joint man­ag­ing di­rec­tor Ra­jiv Pod­dar, Cricket Aus­tralia head of BBL Kim McCon­nie, and In­dia’s act­ing coun­sel gen­eral in Mel­bourne.

High-pro­file In­dian ac­tress, fash­ion de­signer and tele­vi­sion pre­sen­ter Mandira Bedi hosted the event.

BKT’s de­ci­sion to part­ner with the BBL was mo­ti­vated by the group’s pas­sion and en­thu­si­asm for cricket and the BBL’s align­ment to BKT’s ‘ Grow­ing To­gether’ phi­los­o­phy.

Specif­i­cally in this case, the phi­los­o­phy meant sup­port­ing and sus­tain­ing cricket in Aus­tralia in or­der to see tal­ent grow and at­tract at­ten­tion for the com­pe­ti­tion on an in­ter­na­tional level – not least of all thanks to BKT’s pres­ence in 160 coun­tries glob­ally.

BKT’s Mr Pod­dar, an ar­dent cricket fan, said he was glad about the part­ner­ship since cricket had al­ways been his great pas­sion.

“Not only do we ap­pre­ci­ate its dy­nam­ics, but also the team play and above all the spirit of the game rul­ing this sport, or else the un­writ­ten fair play ev­ery player ad­heres to,” Mr Pod­dar said.

“On the con­trary, un­fair play means a dam­age for the game it­self.

“Here in BKT, we have the same phi­los­o­phy – to do our best pay­ing full re­spect to every­body.”

BBL’s Ms McCon­nie said BBL was ex­cited to be wel­com­ing BKT as a part­ner of the KFC Big Bash League as it drew closer to the highly an­tic­i­pated BBL 08 sea­son.

“BKT’s de­ci­sion to come on board as a sup­plier of the BBL shows the grow­ing ap­peal of the com­pe­ti­tion not just in Aus­tralia, but over­seas as well, and also demon­strates the value part­ners see in be­ing as­so­ci­ated with Aus­tralia’s most ex­cit­ing sport­ing league,” Ms McCon­nie said.

Trade­faire gen­eral man­ager Steve Ryan said the agree­ment was in­valu­able and un­prece­dented.

“Aus­tralia’s pas­sion for cricket is time­less,” Mr Ryan said.

“Dur­ing sum­mer all parks be­come crowded with chil­dren and teenagers play­ing cricket while en­thu­si­as­tic par­ents keep up with the game from the side­lines.

“Stand­ing by the KFC Big Bash League, be­ing as­so­ci­ated to both its name and ac­tiv­i­ties as well as ben­e­fit­ting from the high lev­els of me­dia at­ten­tion, es­pe­cially on TV, will cer­tainly make the brand aware­ness of BKT in Aus­tralia fly high.”

Trade­faire and BKT do­nated a to­tal of $30,000 to Aus­tralian char­i­ties.

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