Resource sector spotlighted
A NEW media campaign has begun to highlight the widespread benefits of the WA resources sector to the State economy and local communities.
The Resources Sector Powers WA’ campaign will be run across Perth, the South West, Goldfields and the North West by The Chamber of Minerals and Energy of Western Australia (CME) on behalf of the sector.
CME chief executive Paul Everingham said while there was a general understanding that WA is a resources state, there was less recognition about the benefits that brings.
“Most Western Australians are unaware just how significant the sector’s impact is on the State, both in an economic and social sense,” he said.
“This campaign aims to start a conversation in the community about these benefits, whether it’s employment and career opportunities and the royalties and taxes paid to governments that are then invested in infrastructure and services.
“We want to raise awareness of the contribution the sector makes to local communities, such as sponsoring events, community grants, supporting sporting groups, and rehabilitating the environment.
“The campaign will also try to dispel some myths that working in the resources sector is dirty, dusty and simply FIFO.
“We actually develop some of the world’s most cutting-edge technology, so the number of long-term careers available in the sector in the innovation space is growing day by day.”
The campaign includes regional television; regional and metropolitan; digital; radio; billboards; and shopper media/outdoor smartlites.