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BRANDING is often a confusing subject because most people think that if they have a company logo and use the same colours in the logo throughout their business they can tick branding off their list.
It would be wonderful if it was that easy but unfortunately there’s a lot more to it and those that are doing it well are reaping the rewards.
To gain a competitive edge in any industry, whether it’s in finance or plumbing, floristry or fitness, it’s important to have an effective brand strategy, so let’s look at what that is and how you can get it. The look The look of your brand does start with the company logo and colours, however it flows over into the design of everything from your business cards and stationery, website and social media, all the way through to your uniforms (yes you should have one) and even hairstyles, depending on your business.
If you are a young trendy man who is looking for a modern-day barber to help you create the perfect beard for your face shape, you’re more likely to choose a barber where the staff have awesome beards, right? This is the same regardless of what industry you are in so think about how everything looks to the customer and not just your logo. The feel When you think of a comfor mon brand like Coca-Cola or Mercedes-Benz it’s true to say that they evoke a certain feeling within you. For example, whenever I think of myself driving the latest MercedesBenz I experience feelings of luxury, style and confidence. The same applies to your business and you need to decide what those feelings are you want your customers to feel when they think of your brand.
Take a financial adviser. It’s important the customers feel safe with investing their money and confident the advice they receive is up-to-date and the latest information.
Having a modern website and marketing point of sale, systems that flow smoothly and efficiently for follow-ups and by providing ample information through various resources, it’s possible to create those feelings in their customers and this will consequently reflect in the business growth. The values Everything for your brand strategy must stem from your company core values, and by setting these values you can determine how to create the look and feel you want your customers to experience when they think of your brand.
Think about what you want your company to be known for and then dig deeper as to what that really means. For example, if you are a courier company and you want to be known for fast service then think about what that means