Pizza at the beach

Domino’s unveils latest in ordering

PIZZA delivered to your exact location is the latest tech innovation set to be unveiled by pizza giant Domino’s.

The Queensland-based company is set to launch an “Uber-style” delivery option called Order Anywhere next week, which Domino’s hopes will further ease the ordering process for customers.

Customers will be able to use location services on their phone to get their pizza delivered to wherever they may be, – such as a park or the beach.

Domino’s chief digital officer Michael Gillespie said it would be easy for customers to place orders without the need to enter an address and, with more than 70 per cent of the company’s sales coming through one of its digital ordering platforms, he said convenience was the key.

“When you’ve got a large percentage of your business online, and we are a delivery business as well as a pick-up business, it becomes about how do we add that extra level of functionality and flexibility for the customers,” he said.

“Previously you may have been with a group of friends, say in a park, and you might have ruled out getting Domino’s because you don’t know how to get that delivered to you.

“The technology allows you to pinpoint exactly where you are on the map and allows the delivery driver to bring it to you.”

The company’s latest announcement is part of a flurry of technological activity for the fast food giant in the lead-up to its full-year results, set to be announced next month.

It has also unveiled an option to “bill share” orders and in coming weeks will add a new feature called My Menu – which shows your favourite items in a similar style to Netflix.

Domino’s shares fell 5.17 per cent, or $3, to $55 yesterday. Future Fund chaiman and former federal treasurer Peter Costello says there’s no need for a royal commission into the banks

If I was American I’d feel really angry that Main Street bailed out Wall Street, we didn’t have that here. Macquarie Fields did not bail out Martin Place.