Centre of attention nationally
A SPECIAL diversity program has earned Cairns Central national acclaim.
The shopping centre took out the Community Big Guns category at the Shopping Centre Council of Australia Awards held in Sydney.
The prize was for Cairns Central’s successful Embrace The New Faces campaign.
Cairns Central marketing manager Louise Struber said it was wonderful for the centre to be recognised by the industry.
“Community engagement is a vital component of Cairns Central’s marketing mix and we love working with the community,” she said.
“The Embrace The New Faces campaign took a new direction for a school holiday program to promote diversity and inclusion.
“We couldn’t have achieved the results we did without our community partners Cairns Indigenous Art Fair, Headspace and Chic Management.”
Held at the prestigious Doltone House, the industry event featured more than 190 nominations across 17 categories.
The Cairns Central’s efforts were acknowledged by the Shopping Centre Council of Australia’s executive director Angus Nard.
“It is so pleasing to recognise the important role and contribution of shopping centres in local communities,” Mr Nard said.
“The Shopping Centre Council is pleased to provide financial support to a local Cairns community group through these awards.”