Apple’s new privacy tools arrive
APPLE is giving Australian customers greater insight and control over the data it collects on them.
The tech giant has rolled out an online tool to let you change or delete all the data that the iPhone maker has collected on you.
Apple updated its privacy website with the tool, which was unveiled earlier this year for users in the European Union in response to the region’s General Data Protection Regulation. Apple will now let users in the US, Canada, Australia and New Zealand see and download all information that the company has collected on them.
It also gives users a simpler way to make changes to the data, suspend their Apple account or even permanently delete it.
Unlike tech rivals Google and Facebook, which heavily depend on constantly datamining their users to target them with ads, customer data isn’t nearly as fundamental to Apple’s business.
It can tout user privacy, promise not to snoop on or steal customer data, and look like the good guys.
For the most part, it makes money from selling phones and laptops, not ads.
Google and Facebook do allow you to download a lot of the data it holds about you — and it’s certainly a worthwhile exercise.
Now Apple has joined the party, providing the most comprehensive control over your own data.
If you’re looking to download a copy and protect yourself, you can find it at privacy.apple.com.