Modelling our natural beauty
TOP model Samantha Harris is the face of a new campaign to lure Australian holiday-makers to the Far North. Tourism Tropical North Queensland will today launch the stunning new promotion. Ms Harris took part in photo shoots at some of the region’s most breathtaking locations for the publicity drive, which encourages visitors to “Feel Grounded”.
FAR North Queensland is looking good for a fresh push to woo visitors.
Tourism Tropical North Queensland will today launch a stunning new campaign fronted by top Australian model Samantha Harris to entice visitors to the region.
Ms Harris took part in photo shoots at some of the Far North’s most breathtaking locations for the new campaign, which encourages visitors to “Feel Grounded”.
TV and print advertising will roll out through the year showcasing the spectacular natural beauty of a region drenched by recent flooding rains.
It comes just days after Destination Gold Coast launched a $2.5 million campaign celebrating the Glitter Strip’s tourism drawcards.
The TNQ campaign showcases remote Vlasoff Cay, fun Fitzroy and Dunk islands, the Atherton Tablelands and Mossman Gorge. In tourism terms, TNQ is separate to Townsville, which copped the worst of recent flooding, but some parts of the tropics were also affected. While Townsville struggled to cope with the floods, regions further north have rebounded almost overnight.
Tourism Tropical North Queensland chief executive officer Pip Close said the campaign would use the region’s greatest assets to entice high-yielding travellers from southern states. “Tropical North Queensland is all about taking time out with incredible experiences set against nature,” she said. “The new domestic campaign aims to get bums on airplane seats by showing tropical north Queensland as an ideal shortbreak holiday.
“From a scenic helicopter flight over the Great Barrier Reef landing on a private sand cay to chasing breathtaking waterfalls on the Atherton Tablelands, our diverse region has a lot to offer to travellers seeking a connection with nature.”
Ms Harris said the new campaign slogan summed up her feelings about the region perfectly. “I totally connected with the Feel Grounded concept – it’s exactly what you feel from the minute you touch down in tropical north Queensland – that feeling of letting all your stress and worry go,” she said.