More holiday-makers help get over flood woes

the campaign was part of a wider initiative aimed at driving visitors to the region through to the September holidays. It will be delivered as part of $1 million in tourism funding announced by the State Government this month in the wake of the floods.

“North Queensland is open for business – that’s the message we want to get out to people in key domestic markets like Melbourne and Sydney,” she said.

“The campaign kicks off today and runs until the end of May offering exclusive travel packages to encourage visitors from interstate.

“In the lead-up to winter, now’s the perfect time to take a holiday up north and take advantage of the warm weather that’s a rarity in Melbourne and Sydney this time of year.”

Ms Jones said travel packages would be offered through the MyQLDHoliday.com.au platform to encourage tourists to visit North Queensland. “The campaign will reach millions of Australians across retail, TV, print and online and includes exclusive packages through Flight Centre, Australia’s largest retailer,” she said.

“The best way to show support for North Queensland is to take a holiday in the region.”

Tourism Tropical North Queensland Chief Executive Officer Pip Close urged people to visit the Far North as well as the Gulf Savannah and outback to support communities doing it tough after years of drought and then flood.

“Tropical North Queensland’s Gulf Savannah and outback regions have extraordinary landscapes from the wide open plains to the world’s longest lava tubes,” she said. “Diverse experiences include stand-up paddle boarding through a gorge, fossicking for gemstones and visiting relics of the region’s pioneering history.”

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KATE JONES