Client loyalty saves Sanity
RETAILERS of DVDs and CDs may be going the way of the dinosaur, but one Cairns home entertainment store appears to have dodged an asteroid.
Sanity at Smithfield Shopping Centre was due to shut permanently this week, after a shock decision announced to its four employees shortly after Christmas.
The company yesterday, however, announced that the store would no longer be closing, rather it would be shifting elsewhere within the shopping centre.
“I can advise that the store will be relocating,” a Sanity spokeswoman said.
“Outside of this we will be making no further comment.”
Smithfield Shopping Centre manager John Cooper said he was in the final stages of discussions with Sanity to remain trading at the centre.
Sanity opened up at Smithfield about 25 years ago.
It is understood that customer loyalty shown to the outlet during the past couple of weeks has helped convince the company to keep the store open on the northern beaches.
The entertainment retailer has two other stores in Cairns, at Cairns Central and Stockland Earlville shopping centres.
Sanity opened its first store in Doncaster, near Melbourne, in 1992 before expanding to other Australian states and territories.
The retailer added DVD products to its stores in the early 2000s, and introduced an online music store in 2008.
While most DVD retailers have folded across Australia due to the dominance of streaming, it is believed Sanity at Smithfield is being propped up by a relatively large number of retirees living on Cairns’ northern beaches.
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