The Cairns Post

Busy spot hits market

Bans on face mask selling and sick filters as social media cracks down

- PETE MARTINELLI peter.martinelli@news.com.au Read more @Social Media Today Read more @Social Media Today Read more @Marketing Dive

A BUSY corner in Bungalow is looking for new occupier.

Knight Frank Cairns has recently listed this prominent corner site at 179 Lyons St, which is ideal for motor vehicles.

Located in the heart of the industrial centre, this corner site on Lyons Street is ideal for cars and boats, or anything with wheels. “It’s a 560 sqm footprint with a site office or sales office located to the rear corner,” said John Lynch of Knight Frank.

“All the hard work has been done, with the entire site bitumen sealed and fully fenced, it’s an ideal spot for the motor or boat traders to display their stock.”

The site had traded well for many years selling cars and four wheel drives but a recent consolidat­ion of sites by the last tenant meant this was surplus to their needs.

It’s very well presented and also has a lockable storage area that could be used for detailing.

“Lyons Street has always been popular among the light industry users and as is the case with all corner sites, its visibility is excellent,” Mr Lynch said.

Bungalow is marked by maturing, establishe­d and independen­t residents, who make up 24 per cent of the demographi­c.

Independen­t youth make up 22.6 per cent and elderly singles make up 15 per cent of residents.

The average resident is aged between 20 and 39 years.

Interested parties should contact John Lynch or Matt Carless at Knight Frank on 4046 5330

PAIGE POIGNAND-SMITH

INSTAGRAM BANS SEARCHES FOR CORONAVIRU­S-RELATED FACE FILTERS

Large social platforms are beginning to take note of the seriousnes­s of the situation, and taking greater measures to ensure the safety of its users.

In a recent statement, Instagram announced:

“To help people get relevant and up-to-date resources, we will start showing more informatio­n from WHO and local health ministries at the top of Instagram’s Feed in some countries.”

In addition to this, Instagram has banned the ability to search for and use coronaviru­s face filters, in hopes of focusing on the seriousnes­s of COVID-19.

“We will no longer allow people to search for COVID-19 related AR effects on Instagram, unless they were developed in partnershi­p with a recognised health organisati­on. This is part of our ongoing effort to better connect people with credible health informatio­n.”

Many had reported COVID-19 face filters as insensitiv­e to those who have died and are suffering due to the virus.

FACEBOOK BANS ADS PROMOTING FACE MASKS

Facebook has announced the removal of advertisem­ents promoting face masks due to the number of businesses capitalisi­ng on the limited availabili­ty by raising prices astronomic­ally.

In a statement released by Facebook, they announced:

“We are temporaril­y banning advertisem­ents and commerce listings, like those on Marketplac­e, that sell medical face masks. We’ll begin to enforce this change over the next few days. Our teams are monitoring the COVID-19 situation closely and will make necessary updates to our policies if we see people trying to exploit this public health emergency.”

In part, this is also due to the advice of health care profession­als that wearing a mask may not necessaril­y protect from contractin­g COVID-19.

In addition to this, Facebook is closely monitoring the disseminat­ion of misinforma­tion surroundin­g coronaviru­s, doing their best to ensure informatio­n aligns with credible health sources.

KFC UK PULLS ‘FINGERLICK­IN’ ADS

Amid the coronaviru­s outbreak in the UK, KFC has made the executive decision to remove all ‘finger-lickin’ ads.

This comes after 163 complaints were made to the UK’s Advertisin­g Standards Authority (ASA), claiming the ads were ill-timed and inappropri­ate with rising cases of coronaviru­s, and as health care profession­als have recommende­d keeping hands away from faces and mouths at all costs.

KFC is not the only brand to pull ads due to the coronaviru­s pandemic.

Hershey’s decided to pull a campaign promoting sharing candy with strangers alongside handshakes and hugs as this went against current public health advice

Many other brands have followed suit considerin­g the current concerns around COVID-19, and they will surely not be the last.

Looking for more leading advice from the digital marketing experts at News Xtend? Find out more at www.newsxtend.com.au or call our expert James Comino on 4052 6604.

 ??  ?? IDEAL: This site at 179 Lyons St would suit a range of businesses.
IDEAL: This site at 179 Lyons St would suit a range of businesses.
 ??  ?? NO DEAL: Facebook has banned ads promoting face masks.
NO DEAL: Facebook has banned ads promoting face masks.
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