Facebook steps up news and business help amid outbreak
FACEBOOK INTRODUCES COVID-19 INFO PANEL AT TOP OF NEWS FEEDS
AS a trusted source of information for many individuals, Facebook is doing what it can to keep users up-to-date and informed about the ongoing COVID-19 pandemic.
Featured at the top of users’ news feeds, Facebook has introduced a COVID-19 Information Centre panel.
The new Information Centre will contain the latest news and updates for official news sources for people to access without having to even leave the social media platform.
Users will be able to follow the Information Centre to receive notifications and updates directly in their news feed.
This addition to Facebook’s news feeds is just one of many actions the platform has taken amid COVID-19. It has also created local alerts to keep communities updated, launched a resource hub for businesses impacted and provided a data-tracking tool for users to keep track of ongoing conversations.
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FACEBOOK CREATES SMALL BUSINESSES GRANT PROGRAM AMID COVID-19
WITH community lockdowns and social distancing being practised around the world, businesses are suffering.
While many are taking this as an opportunity to explore new avenues by offering other services, many have had to shut up shop immediately.
Facebook is offering $100 million in cash grants and ad credits for up to 30,000 eligible small businesses in over 30 countries. It envisions these grants helping small businesses with rent and operational costs during the COVID-19 outbreak. Applications for the grant program will open in the coming weeks but businesses are able to sign up for more information now.
LINKEDIN INTRODUCES CONVERSATION ADS
LINKEDIN has expanded its messaging-based ad format and introduced Conversation Ads. This new feature is aimed at marketers to allow for a more personal and engaging way to interact with prospects.
These ads provide advertisers with a full-funnel approach to campaigns and allows them to use custom calls to action, like webinar and newsletter signups, and ebook and whitepaper downloads. This ad type will only target people who are in the right place at the right time – they’re designed for real-time engagement through features such as lead-gen forms and conversion tracking.
LinkedIn has designed this feature for advertisers to gain deeper insights about their target audience with a detailed reporting system, showcasing how many people clicked on content and how engaged they were with the conversation.
Conversation Ads will be available to advertisers around the globe, as a public beta, in the coming weeks.
Looking for more leading advice from the digital marketing experts at News Xtend? Find out more at www.newsxtend.com.au or call our expert James Comino on 4052 6604.