Luxury lodge a hot spot

Conde Nast Traveller’s

IN line with current federal and state government advice that Australians should not travel unless it is essential, Tourism and Events Queensland (TEQ) has paused all marketing activities.

We continue to provide inspirational content in international and domestic markets to keep Queensland top of mind now and when global travel resumes.

We are also making the most of our spectacular and inspiring Queensland imagery to connect with social media users who are in isolation or feeling anxious during this time, sending them serenity and calm from Queensland.

From Saturday, May 2, TEQ has launched a series of Facebook livestreams featuring sunrises and sunsets across the state to showcase how nature is continuing to thrive in Queensland.

The livestreams form part of TEQ’s current marketing activities to share hope and positivity and ensure Queensland remains relevant, while also reassuring and inspiring people during the “homebound” phase of the pandemic.

Stay connected through our Facebook event for timings and updates and we look forward to welcoming you to wake up and wind down in nature in Queensland.

Despite the many challenges of the pandemic around the world, Queensland continues to thrive – whether in nature, or the many examples of our wonderful human spirit around the state or the hope and humanity we see each day through initiatives like the Care Army.

This concept is what is inspiring TEQ’s marketing team as the basis of our marketing during this time, and to help Queensland’s tourism businesses share a similar story of hope and positivity, we’ve put together some content guidelines outlining our approach.

The guidelines are intended to help tourism operators shape their social media and other messages during the key stages of the pandemic – from the current “homebound” state, to when we emerge and eventually return to travel.

TEQ continues to share the current and official travel advice to both industry partners and members of the public and while now is not the time for travel, or to encourage travel while home confinement directions are in place, events have a long lead-time.

We are working closely with organisers to support the longer term planning it takes to deliver events and ensure we are ready to deliver events as soon as we’re able.

However, we will only support event proponents who are prepared to respond to the prevailing heath directions in the future, and are prepared to reschedule accordingly.

The decision to commit to future event dates is ultimately that of the event organiser, however with our minds firmly

Picture: TOURISM AND EVENTS QUEENSLAND MAIN ATTRACTION: Tourism and Events Queensland is helping industry operators keep interest afloat by providing guidelines for social media.

MOUNT Mulligan Lodge has been named on June 2020 Hot List as a guide for where readers take their next trip. Listed as the sole Australian entry alongside resorts from Africa, Europe, Asia and America, the site’s review of the Far North lodge praised it as a luxury destination in the middle of the Australian Outback. “Mount Mulligan Lodge opened in 2019 and is now in its new pastoral era as a cattle station and beautiful lodge allowing guests to partake in the going ons of a working farm,” reviewer Chloe Sachdev said. “The Australian Outback is hard to reach and few people have travelled it, so it feels like a privilege.” The list consisted of 76 hotels.