Seafood bargains on offer for Easter

Coles has announced a range of Easter deals on seafood, hot cross buns and chocolate as new research shows Australians are preparing to celebrate at home over the long weekend.

The supermarket giant will slash $5 off the price of WA rock lobsters (now $22 each), and cut the price of prawns and salmon, as it plans to sell 500,000kg of seafood ahead of Good Friday.

Coles is also selling two packets of its Choice range of traditional fruit, chocolate and apple and cinnamon hot cross buns for $6, and up to 50 per cent off the entire Easter confectionery range on brands including Cadbury and Lindt.

A Coles pre-Easter survey of nearly 14,000 Australians found 63 per cent of families would spend the long weekend at home due to cost of living pressures.

MasterChef favourite and Coles ambassador Courtney Roulston said it was still possible to entertain family and friends on a budget.

She’ll be adding banana prawns ($22 per kilo) to her shopping list.

“I am one of six kids, it’s in my DNA to feed people for less,” she said.

“It’s just how we were brought up. Easter should be about getting family together and being smart about the menu so the celebration doesn’t cost a fortune.

“Everyone is focusing on the 10 interest rates we’ve had, so instead of having a huge gathering it will be immediate family only. Individual lobster on everyone’s plate is just not going to happen this year, but everyone wants seafood at Easter, so I may do a lobster salad.”

Coles is expecting to sell 500,000kg of fresh seafood nationally in the lead up to Good Friday, including 250,000kg of prawns, which is 40 per cent more volume than last year, and 66,400kg of salmon.